about
ffd product
a full-service interior designer firm in MIAMI, Florida. focusing on clean, timeless, and intentional design and styling for high-end PROJECTS.
With 25+ years of experience, FFD creates world-class spaces that fuse style, function, and innovation. Specializing in commercial and hospitality design, we craft unforgettable resorts, restaurants, health clubs, nightclubs, and beach clubs across the U.S., Caribbean, and Europe. Our global perspective ensures each project reflects our clients’ vision while elevating the guest experience. From concept to completion, we deliver distinctive interiors that inspire and endure. Setting the standard in hospitality design one extraordinary space at a time.
INSPIRED BY
PEOPLE AND PLACES, WE CRAFT INTERIORS THAT SPARK EMOTION
AND CONNECTION.
Trained as a master craftsman in France, Frossard apprenticed with traditional European artisans, earning degrees in cabinetry and carpentry before expanding his vision to interior and hospitality design. In 1998, he established FFD in Miami, where he played a pivotal role in shaping the city’s rise as an international hub of culture and nightlife. His pioneering work redefined hospitality spaces by uniting artistry, business acumen, and a keen understanding of a discerning global clientele.
Francois was born in 1964 in Megève, France, and is an internationally acclaimed designer known for his bold contributions to luxury hospitality and residential design around the world. He is the founder of Francois Frossard Design (FFD), a Miami-based multidisciplinary studio celebrated for its signature “grand style,” blending high drama, decadent glamour, and whimsical romanticism.
Francois Frossard
The founder
get to know
the TEAM
design visionaries
Masters of Craft
INTERIOR DESIGNERS
Storytellers of Design
Bold Ideas
FUELED BY coffee
Dreamers of Space
Miami, Florida
CREATORS
PARTNER, VP OF Design
Patricia FERNANDEZ
Patricia Fernandez is an architect, graduated in 2004 from Universidad Santa María in Caracas, Venezuela, and is currently based in Miami. Since 2007, she has been part of FFD Product Inc., where she specializes in high-end interior design and architecture with a focus on luxury hospitality, wellness, and exclusive residential projects.
Throughout her career at FFD Product Inc., she has led projects from the initial concept through final delivery, coordinating closely with senior partners, consultants, and contractors. She is committed to blending creative vision with technical precision, ensuring every project embodies elegance and functionality while remaining on schedule and within budget.
Design & Project Lead
david Leguizamon
David Leguizamon was born and raised in Colombia. He holds a Bachelor’s degree in Architecture from Fundación Universidad de América in Bogotá. With over 24 years at FFD Product Inc., he has played a key role in every stage of the design process, from concept development to final installation. His experience spans renowned hospitality and entertainment projects, including Miami’s Mansion, SET, Story, and Ora nightclubs, as well as international projects like Drai’s Dubai and Jimmy’z Monte Carlo. David is passionate about creating spaces that inspire connection and elevate experiences. Known for his hands-on approach and dedication, he thrives on bringing complex visions to life through thoughtful collaboration. Influenced by art, fashion, and travel, he draws inspiration from exploring new cultures and perspectives that continually shape his creative process.
Design & Project Lead
juan carlos arteta
Juan Carlos Arteta Rivero is an architect and interior designer with over 20 years of experience in architecture and 8 years in interior design. A graduate of Universidad Santa María in Caracas, he brings a refined balance of creativity, sustainability, and functionality to each project. His work spans residential and hospitality spaces across the U.S. and Latin America, blending timeless design with cultural depth and precision. At FFD Product, Juan Carlos approaches design as a dialogue between form, emotion, and context. He is inspired by how thoughtful spaces can elevate daily life and tell a story through materials, light, and proportion. Influenced by craftsmanship, art, and urban culture, he creates environments that feel authentic, intentional, and enduring.
Design Development Specialist
rawson planos
Rawson Planos is a Cuban architect and interior designer with over 15 years of experience in architecture and nearly a decade in interior design. Known for his refined eye for form and balance, he blends creativity, functionality, and innovation in every project. His work spans high-end commercial and hospitality spaces that captivate through thoughtful, timeless design. At FFD Product Inc., Rawson’s philosophy embraces elegance, empathy, and purpose, drawing inspiration from culture, context, and the dialogue between history and modernity. Beyond his practice, he explores creativity through poetry and art installations, viewing design as a bridge between emotion and human connection.
Design Development Specialist
roger
Ruiz El Hara
Roger Ruiz El Hara was born in Valencia, Venezuela, and discovered his passion for architecture early on. He holds a Bachelor’s in Architecture from the University José Antonio Páez and an A.S. in Architecture and Technology from Miami Dade College. With over seven years of experience, Roger has worked across interior design, architecture, and BIM coordination for healthcare projects in Florida. At FFD Product Inc., he brings creativity and technical precision to both interior and architectural work, designing spaces that inspire emotion and innovation. Influenced by travel, fashion, and contemporary design, Roger transforms ideas into refined, functional environments.
roger Ruiz El Hara
Design Development Specialist
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rawson Planos
Design Development Specialist
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Juan Carlos Arteta
Design & Project Lead
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Patricia FERNANDEZ
PARTNER, VP OF Design
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Chris Paciello / Founder of Anatomy Fitness
“I've had the pleasure of working with FFD Miami for over a decade, during which I've launched several successful businesses, including Rockwell and Anatomy. They are innovative, professional, and incredibly talented. Over the years, they've truly become like family to me. I'm consistently impressed with their work and the outstanding results they deliver!"
Mr. Gibrán Chapur / CEO of Tourism Giant the Palace Company
“I have personally worked with Francois and Patricia for the past 15 years. Their designs have reshaped our company’s identity with extraordinary concepts. Always executed with the highest standards of quality and design excellence.”
Jeff King / Founder YUME Hospitality Group & KYOJIN Sushi
"Francois and his team at FFD Miami have masterfully redefined the dining experience with their award-winning design for KYOJIN sushi in the heart of Georgetown. The space balances elegance and authenticity, weaving traditional Japanese aesthetics with a modern sensibility. Every detail, from the flow of the seating to the subtle textures and lighting. It creates a harmonious environment that elevates the artistry of sushi itself. The result is more than a restaurant; it’s an immersive experience that reflects both precision and creativity."
